Introduction

    The travel industry in Canada is facing difficult economic times. Tourism has dropped dramatically causing many hardships for canadians. The Canadian government has picked your team to develop and create travel brochures to attract tourist to the many provinces. Along with the travel brochures, each team with do a sales presentation on their findings.
 

Task

    Each group must gather information, and after discussion with other team members, choose to feature only those facts that will appeal to potential visitors.   Use plenty of persuasive and descriptive language.   Each member of the group will take one of the following roles:  Historian, Tour Guide, Recreation/Cultural Events Planner, Weather Consultant, or Materials manager. The brochure must contain these items for each role:
 

Item One:  Historian

    Name of province, flag, seal and bird/flower/animal. Also give historical facts and events of interest.
 

 Item Two:  Tour Guide

Tourist attractions   Points of interest   Places not to miss

 
 

  Item Three: Recreation/Cultural Events Planner

•   Recreation
•   Cultural events
•   Sporting events & parks
•   Unique qualities and trivia

  Item Four:  Weather Consultant

•   Climate by month
•   Best time to travel
•   How to dress for the weather

  Item Five:  Materials manager
 

•   Collect needed materials to produce the travel brochure.
•    Including- paper, pens, markers, scissors, etc.

  Item Six:  Geographer

• Outline the shape of the province
• Mark capital city and major landmarks
• Label and show bodies of water
• Make a key for the capital, major cities, lakes, rivers, mountains, or other      points of interest.

Process

    Visit the following web sites to locate facts, figures, maps, and images for your brochure.  Be sure and choose only the most remarkable features that will intrigue and entice visitors to visit.  Not every fact will be appropriate.  Design your brochure so that it is clear, attractive and very persuasive. Since you will be producing a travel brochure and doing a presentation, it is necessary for you to keep notes of your information either by printing them or maintaining records in your research worksheet.

Resources

Encyclopedias

Canada Province books ( Pulled by librarian)

KidsClick!    Web search by librarians provides 22 sites with information about Canadian people, environment, history, and geography.

Geography with Matt     Geographical information guide including Atlas, maps, cultural geography, physical geography, with a subject library.

Geographical Names     Provides information on Canada's provinces, territories, cities, and national parks. Origins of aboriginal names.

Yahoo Canada      Provides information on the provinces with additional links.

Factmonster    Provides an encyclopedia, dictionary, atlas, and almanac.
 

Evaluation

    The following rubric will be used to evaluate your completed brochure and presentation. Students will be evaluated for individual research components as well as final product.
 

	Beginning	Developing	Accomplished	Points Received
Item and Points	1 point	3 points	5 points
Overall layout of Brochure:   Is it attractive, appealing and persuasive to potential visitors?	The layout offers little appeal to potential visitors.	The layout offers a convincing and attractive appeal to potential visitors.	The layout is very persuasive, exciting and attractive to potential visitors.
Selected Features of the Brochure:  Does included information offer only unique and most interesting provincial facts.  Have several internet and print sources been consulted?  Are all six items assigned in the task covered?	A few important items are included. Few (3 or less) sources have been used for research.  Some of the six items are included.	Many exciting features included.  A good (4-8) amount of sources have been used.  There is adequate coverage of the six items assigned in the task	All selected features are appropriate and very appealing.  Many (9+)sources have been used in research.  All six items are addressed in balance.
Language & Mechanics of the Brochure: Is language of the brochure accurate, persuasive, descriptive and effective? Are sources documented?	Sources are not documented.  Many grammatical and mechanical errors.    Language is uninteresting.	Sources are documented.  There are few grammatical and mechanical errors.  Descriptive and persuasive language is used.	Sources are well documented.  There are very few or no grammatical or mechanical errors.  Language is very descriptive and persuasive.
Presentation:  Do the students talk in a persuasive serious, manner with clear accurate language? (No slang)	Inaudible Unclear Not Serious	Audible Clear Serious	Audible Clear Serious Persuasive Interesting
			Total Points:

Conclusion

You have done extensive research and learned much about Canada's provinces.
Canada is our neighbor to the north with many similarities and differences to our country.  In your cooperative groups you were required to make difficult decisions about which information was best.  Your judgment and analysis produced the end product, a brochure and presentation.  Do you ever plan to vacation in Canada?  Well, on your next visit to the travel agent you will be prepared and know where your going.
 

Images courtesy of ArtToday.com
Last Updated 8-01-01

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Written by Richard Olivarez, Larsen Middle School, Elgin, IL District U-46