p; and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 
  Works with other components of the campaign -does not work well with other campaign components -works with other campaign components -works with other campaign components -works well with other campaign components Meets clients needs expressed in interview worksheet  client's needs from the interview worksheet not met  -some or most of the client's needs from the interview worksheet met  -Most or all of the client's needs from the interview worksheet met  -all the client's needs form worksheet met  Originality -not an original concept -original concept -original and interesting concept -original and exciting concept Effort -little to no effort  -average effort -average to better effort -beyond and above average effort Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Final Projects:
Criteria for Project Unsatisfactory Satisfactory Good Excellent
Produce a final work: package design,
magazine ad,
newspaper ad,
poster or billboard, brochure,
web site or TV commercial...............
demonstrating the elements and principles of design		 -incomplete project, not developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed project, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 -Completed project, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 -Completed project, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 
 
Works with other components of the campaign -does not work well with other campaign components -works with other campaign components -works with other campaign components -works well with other campaign components
Meets clients needs expressed in interview worksheet  client's needs from the interview worksheet not met  -some or most of the client's needs from the interview worksheet met  -Most or all of the client's needs from the interview worksheet met  -all the client's needs form worksheet met 
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Client Group Participation:
Criteria Unsatisfactory Satisfactory Good Excellent
Brainstorming -contributed little to nothing -contributed a few ideas -contributed a number of ideas -contributed many ideas
Criticism -none given, 
not helpful, 
or not constructive		 -some constructive or helpful -constructive and helpful -constructive, 
helpful 
and insightful
Kept on Task -seldom 
or never		 -most of the time -kept on target most of the time 
and used time wisely		 -kept on target and used time wisely
Effort -little to none -average -above average -above and beyond average

Rubric for Design Team Participation:
Criteria Unsatisfactory Satisfactory Good Excellent
Brainstorming -contributed little to nothing -contributed a few ideas -contributed a number of ideas -contributed many ideas
Criticism -none given, 
not helpful, 
or not constructive		 -some constructive or helpful -constructive and helpful -constructive, 
helpful 
and insightful
Kept on Task -seldom 
or never		 -most of the time -kept on target most of the time 
and used time wisely		 -kept on target and used time wisely
Effort -little to none -average -above average -above and beyond average
Understanding of Client's Needs -little to none -average -above average -above and beyond average

 

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assessment
Become a Designstein:

Ad Campaign Assignment

Created by Ms.Wyrwicki and Mrs. Mack

Assessment Page:

Rubrics for individual Product sketches:
Criteria Unsatisfactory Satisfactory Good Excellent
Produced 3 working sketches for the product design -incomplete, under developed 

-poor use or no thought given to the elements and pineapples of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Functional -not  -is functional -is functional -is functional
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubrics for Client Group: Company Product Design:
Criteria Unsatisfactory Satisfactory Good Excellent
Produced Finished Product design -incomplete, under developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Functional -not  -is functional -is functional -is functional
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Logo individual sketches:
Criteria Unsatisfactory Satisfactory Good Excellent
Produced 3 working sketches of logo ideas for the client -incomplete, under developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Meets clients needs -does not meet needs  -meets needs -meets needs -meets needs
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Design Team Finished Logo
Criteria Unsatisfactory Satisfactory Good Excellent
Produced Finished logo Design for the client -incomplete, under developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Meets clients needs -does not meet needs  -meets needs -meets needs -meets needs
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Business card and Letterhead (individual) sketches:
Criteria Unsatisfactory Satisfactory Good Excellent
Produced 3 working sketches of business and letterhead ideas for the client -incomplete, under developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Meets clients needs -does not meet needs  -meets needs -meets needs -meets needs
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Design Team: Business card and Letterhead Finished Project:
Criteria Unsatisfactory Satisfactory Good Excellent
Produced finished business and letterhead designs for the client -incomplete, under developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed task, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity
Meets clients needs -does not meet needs  -meets needs -meets needs -meets needs
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Final Project sketches (individual):
Criteria for Project Unsatisfactory Satisfactory Good Excellent
Produce 3 sketches for your final work: package design,
magazine ad,
newspaper ad,
poster or billboard, brochure,
web site or TV commercial...............
demonstrating the elements and principles of design		 -incomplete, not developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 - some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 -developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 - well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 
 
Works with other components of the campaign -does not work well with other campaign components -works with other campaign components -works with other campaign components -works well with other campaign components
Meets clients needs expressed in interview worksheet  client's needs from the interview worksheet not met  -some or most of the client's needs from the interview worksheet met  -Most or all of the client's needs from the interview worksheet met  -all the client's needs form worksheet met 
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Final Projects:
Criteria for Project Unsatisfactory Satisfactory Good Excellent
Produce a final work: package design,
magazine ad,
newspaper ad,
poster or billboard, brochure,
web site or TV commercial...............
demonstrating the elements and principles of design		 -incomplete project, not developed 

-poor use or no thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and 
movement 
--balance 
--proportion 
--variety, emphasis, unity

 -Completed project, with some thought 

- average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 -Completed project, developed with some thought 

-average to above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 

 

 -Completed project, well developed  and thought out 

-above average thought given to the elements and principles of design: 
--line 
--color 
--shape 
--space 
--texture 
--rhythm and movement 
--balance 
--proportion 
--variety, emphasis, unity 
 
Works with other components of the campaign -does not work well with other campaign components -works with other campaign components -works with other campaign components -works well with other campaign components
Meets clients needs expressed in interview worksheet  client's needs from the interview worksheet not met  -some or most of the client's needs from the interview worksheet met  -Most or all of the client's needs from the interview worksheet met  -all the client's needs form worksheet met 
Originality -not an original concept -original concept -original and interesting concept -original and exciting concept
Effort -little to no effort  -average effort -average to better effort -beyond and above average effort
Deadlines -late or missed deadlines -met deadlines -met deadlines -met deadlines

Rubric for Client Group Participation:
Criteria Unsatisfactory Satisfactory Good Excellent
Brainstorming -contributed little to nothing -contributed a few ideas -contributed a number of ideas -contributed many ideas
Criticism -none given, 
not helpful, 
or not constructive		 -some constructive or helpful -constructive and helpful -constructive, 
helpful 
and insightful
Kept on Task -seldom 
or never		 -most of the time -kept on target most of the time 
and used time wisely		 -kept on target and used time wisely
Effort -little to none -average -above average -above and beyond average

Rubric for Design Team Participation:
Criteria Unsatisfactory Satisfactory Good Excellent
Brainstorming -contributed little to nothing -contributed a few ideas -contributed a number of ideas -contributed many ideas
Criticism -none given, 
not helpful, 
or not constructive		 -some constructive or helpful -constructive and helpful -constructive, 
helpful 
and insightful
Kept on Task -seldom 
or never		 -most of the time -kept on target most of the time 
and used time wisely		 -kept on target and used time wisely
Effort -little to none -average -above average -above and beyond average
Understanding of Client's Needs -little to none -average -above average -above and beyond average

 

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